Open Call Talents Dutch Design Week
Sybrand Jansen, Dutch Design Week 2025. Photography: Rechard Motieram
Flock, Folk, Field
New Order of Fashion (NOOF) is an international platform for exceptional fashion and textile talent by presenting fresh and radical perspectives through innovation, experimentation and co-creation. Our goal is to fuel the industry’s transition toward fully circular and regenerative practices. In times of radical environmental, social, economic and cultural change, a collaborative approach is essential. Through exhibitions, activations, research and residencies, we strive to enrich the discourse around sustainable approaches and to support those exemplary practitioners that are at the forefront of the sustainability revolution.
Every year, during Dutch Design Week we present a new generation of the most forward-thinking textile and fashion talents. For the 2026 Dutch Design Week (17-25 October), we tell the story of regenerative fashion practices through the positions of Flock, Folk, and Field.
About this year's call
NOOF dives further into the story of wool by listening to the voice of the sheep, from those who care for animals, people and planet. How does design expose systemic tensions between the visible and invisible, the global and local? How does design determine the difference between waste and resource, and in doing so create paths towards transformation? How can designers mediate between extractive logics and emergent regenerative ones?
NOOF invites designers to contribute looks/projects that explore fashion and textiles within these three areas:
Flock - sheep, animals, human-animal relationships
What stories remain unheard? This perspective is about the human and animal relationships and the story of the animal behind the material.
Folk - craftsmanship, reinventing and reinterpretation of historical practices, community
What stories are preserved through making? This perspective is about craft, communities, and commonality.
Field - earth care, connection to nature, agriculture, resources, more-than human, shepherds, farmers
What stories are rooted in the landscape? This perspective is about resources, land and planet.
*Regeneration is the process of regenerating, renewing or restoring something after it has been depleted, damaged or even completely lost. Regeneration takes a holistic approach to restoring ecosystems, by not just minimizing environmental impact, but by taking a stance for giving back through earth care, people care and fair share of our planets resources.
How to Apply
Applications must be submitted via the application form below.
Criteria
We will use the following criteria:
• The degree of innovation in technique, use of materials and methodology in relation to the contemporary textile and/or fashion medium and the potential impact thereof to better the industry as a whole.
• The extent to which the work of the applicant reflects on urgent social, cultural and environmental matters, with the goal to contribute to more diverse and inclusive views of the textile and/or fashion experience. Work including projects surrounding wool or that research the topic of animal well-being and local community engagement in relation to textile and/or fashion design will be prioritised.
• The level of distinction the applicant shows through their work, in relation to current practices in the field of textile and fashion.
• The artistic and substantive quality as shown through the work presented as a portfolio.
Selected talents will:
Receive up to €250 for travel costs
Receive up to €85 to cover the return shipping or transportation costs of their look.
We expect you to be present in Eindhoven, the Netherlands for two days during the exhibition.
We cover the cover the cost of your two days stay.
Be responsible for shipping their work to Eindhoven between 1st-7th October and arranging collection or return shipment between 25th–26th October.
How to Apply
Applications must be submitted via the application form below.
For application related questions please email kelly@neworderoffashion.com
The submission deadline is August 16, 2026