Regenerative Pioneers in Wool

During Dutch Design Week 2025 we hosted Wool Talks. In this episode we dive into the world of wool with pioneers Claudy Jongstra and Reina Ovinge. Together with host Haiko they discussed the staggering waste of 1.5 million kilograms of Dutch wool annually, touching on the importance of innovative solutions for transforming textiles and fashion in regenerative, locally-rooted ways. This episode explores the Knitwit Stable's educational and production initiatives, and LOADS collections efforts to revalue and scale sustainable wool practices. We learn from regenerative fashion pioneers about the social, environmental, and economic impacts of the wool industry, emphasizing the importance of biodynamic farming, healthy materials, and the need for a mindset shift among consumers and corporations. Gain insights into the challenges and future innovations needed to make the wool industry more sustainable and impactful.

Host: Haiko Huvenaars

Pannelist: Claudy Jongstra, Reina Ovinge