Agriculture and Wool’s Economy

In this Wool Talk, held in the New Order Fashion Lab during DDW 2025, we follow the shepherd and sheep into the world of farming and wool production in the Netherlands. Marieke Jansen from Wool Powers and Riaan Strijdom from Strijdom Landschapbeheer discuss the interconnected roles of sheep in agriculture, the wool economy, and modern-day regenerative practices. They explore the industrial challenges, the importance of wool quality, and potential solutions to ensure sustainable and profitable wool production. The talk highlights how community involvement and maintaining traditional skills can pave the way for a more regenerative and economically viable wool industry. 

Host: Haiko Huvenaars

Pannelist: Marieke Jansen, Riaan Strijdom