Exploration: What can wool teach us?

How do we revalue what was overlooked?

The piles of discarded wool reflect how easily we dismiss materials that don’t fit conventional standards of worth, and how value is often defined by convenience and cost rather than potential. It invites us to question why some resources are marginalized while others are prized.

To revalue wool is to question how we value things in the first place. What happens when we see raw fleece not as waste but as the starting point for design and craft? Revaluation is not about nostalgia for the past. It is about recognising inherent potential, discovering opportunity in what has been neglected, and gaining new visions from what is already present.

How can we cultivate a renewed sense of appreciation for a material we already know? To shed light on this topic, we invited multiple speakers to our panel talks during Dutch Design Week.

Wool Talks

Each day Wool Talks offered various perspectives on wool and the industry, in order to understand it from a holistic context. Together with several experts, researchers and designers we opened up the dialogue around wool: from source to system, in light of regeneration. By having these conversations we aim to inspire more informed perspectives on sustainable and regenerative wool, from the individual to the collective, from culture to system. 

Each week recordings will be posted on our website, so stay tuned!

Written by Pollyanna Moss and Dina Beganović
Photography by Rechard Motieram